Formulating A Crisis Plan For Corporate Entities

Formulating A Crisis Plan For Corporate Entities

Is your organization ready for a crisis? 93% of organizations expect to experience a crisis in the future, according to PWC’s Global Crisis Survey 2021. The Covid19 pandemic has bulldozed the false sense of security many organizations previously had. 

A significant business disruption caused by an event or threat of actual or potential adverse impact is defined as a crisis. It can take many forms, such as terrorist attacks, global pandemics, natural disasters like hurricanes or earthquakes, large-scale supply chain disruptions, massive power outages, cyberattacks, etc.

Planning is an essential aspect of any organization’s response to a crisis. It begins with identifying potential threats and weighing their impact. Preparing a crisis management plan is the first and pivotal step for effective crisis management. Crisis management is a process that identifies and manages risk to protect the company’s reputation and, most importantly, its people! 

Effective crisis management requires specialized skills, so it might be beneficial to seek assistance from professional security firms like Merletti Gonzales International, serving clients nationwide across the USA.

The following are the critical components of a crisis management plan.

Risk Assessment

Risk assessment is the process of determining the probability of occurrence of a crisis and its impact on the organization. Threats to people should be the first consideration when assessing a crisis. Emergency plans must account for scenarios that could cause significant injuries, such as mass casualties or bomb blasts.

While conducting a risk assessment, pay particular attention to the vulnerabilities that make people, information, or assets more susceptible to damage from a crisis—for example, access control and communication, security protocols, etc. 

Preparing an Action Plan

Every crisis is different, and you’ll need to devise your response strategy accordingly. That means planning for all possible scenarios before the actual event. For example, the tactics to respond to a hostage situation would be different from a cyberattack. Customized plans for every potential crisis work better in managing a variety of situations. However, preparing for other action plans, each with its requirements, requires the experience of … So, find a balance between too much customization and too much generalization.

Assigning Roles and Responsibilities

Having a dedicated crisis management team with specific roles and responsibilities is critical for successful crisis management. This includes assigning responsibilities for each task and thinking of these response actions as modular elements that can be employed when needed; thus, making your crisis management plan adaptable in the face of ever-changing circumstances.

Establishing an Effective Communication Strategy

Internal Communication

Implement communication protocols to quickly disseminate the necessary information to all employees by sending texts or automated phone calls.

External Communication

Design a strategic plan to communicate with first responders, local authorities, the public and key external stakeholders. Appoint a senior executive to represent your organization effectively in media interviews, or conferences. They should know what message to send so that their words have a maximum impact while being careful about how much information should be revealed about sensitive subjects.

Periodically Reviewing the Plan

You can quickly and efficiently update your crisis management plan in response to changes with a regular, structured review process. After an actual incident, team members should analyze what went well, what could be improved upon, and any lessons learned to apply to the future crisis management plan and table top training.

If you don’t have a crisis management plan in place or would like to have yours reviewed for evaluation or training purposes Merletti Gonzales International for comprehensive crisis management planning and training nationwide across the US.

Request a free consultation.